Hi! I'm Erin, a digital marketer, content creator, and brand strategist.
I make it my business to speak your language, see around the corner, distinguish fixtures from fads, and creatively utilize existing and emerging multimedia tools.
SKILLS & EXPERTISE
CONTENT STRATEGY
Content is king, as they say! I have 8+ years of experience helping companies build & execute compelling content strategies that generate engagement, increase brand awareness, & support value propositions.
COPYWRITING
Writing & storytelling is my bread & butter. I am an expert at crafting unique, useful, original content that caters to the wants/needs of specific target audiences, while remaining consistent with a brand's tone & voice.
SEO
Inaccessible content is ineffective content, & content that neglects SEO is like a lonely shriek in the wilderness. I have a successful track record of improving search engine rankings & increasing organic search traffic.
SOCIAL MEDIA
A social media post doesn't have to go viral to be effective (although, that never hurts!). Utilizing social media is an easy way to increase brand awareness. I know how to grow a following and garner engagement.
UX/UI DESIGN
I love to understand why and how people use things, and to make their experiences with those things better! I have experience with researching, designing, prototyping, and testing responsive websites and mobile apps.
Key Achievements
I create high-quality content that ranks. In one project, I crafted SEO-focused content that boosted search engine rankings 25% and organic search traffic 210%.
I oversaw multifaceted 18-month rebrand to modernize a brand’s image, voice, and digital presence, generating 14% increase in revenue.
One social media campaign I spearheaded increased engagement by over 500% and grew followers by 160%.